Two friends with a shared passion for snowsports had spent all of their adult lives working as ski instructors and guides in resorts around the world. As they gained more experience, they found that the repetitive demonstration based methods of traditional teaching had stagnated and were becoming less effective. As they evolved as coaches, they found that focusing on allowing students more time actually skiing instead of listening to an instructor talk was a big factor in accelerating the learning curve. When allayed with modern technology such as video analysis and concentrating on the sensations experienced through changes in turn radius, incline, terrain and speed, the resulting improvement in students led them to realise that there was a better way to teach than the rigid formula adhered to by traditional schools.
This realisation inspired them to set up their own business, and with the help of partners in Switzerland and Spain, Dropin-snow was born.